Fundi Communications & Advertising South Africa

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Success Stories

0860 JOBURG - Advertising & Media Campaign – JUNE 2012

  • One teaser campaign x 1 week
  • One launch campaign x 1 week

Elements of the campaign:

  • Design & Layout of 7x10 print-media ad
  • Ad’ Placement – 16 Community Newspapers & Homeless-Talk
  • Production of Eight 30 second Radio ad’s - Produced the 0860 Joburg Jingle and Pre-recorded 2 radio ads, translated into Sotho, Zulu and Afrikaans
  • Placement of Radio ad’s – 6 Regional/National (spilt ads) and 2 Community Stations.
  • Design & Layout of Billboard and Street-Pole ad’s
  • Placement of Billboards and Street-Pole ad’s
  • Media, Public-Relations - news monitoring, radio interviews, news releases
  • Social-Media campaign – Create a new 0860 Joburg Facebook page, continues monitoring and updates on how to dial the new contact number
  • R1, 2 million budget
  • Total value return on Investment = R 390 372.45

Joburg City - Reathusa Reminder Campaign

  • The allocated budget R391 671.20
  • 60 adverts in 15 Community Newspapers
  • Total added value R107 217.00*Radio
  • Kaya FM - 72 slots were flighted
  • Community Radio- 89 slots were flighted
  • Kaya FM total added value R103 020
  • Community Radio total added value R110 184
  • Total added value for the entire campaign R320 421

Advertising Examples:


Newspaper Placements – Tenders & Vacancies


Special Projects: Past & Present

  • Johannesburg Jamboree – Event Management
  • Arrive alive ‘97 – Gautrans – Media PR & Advertising
  • Taxi initiative - Launch & PR
  • Rand Easter Show - Event Management
  • Rand Water - Videos
  • Sharpeville Memorial Site - Media & PR
  • Johannesburg City - Rehathusa – Adv & Media PR
  • Sasol - Mine Mile and Videos
  • 2002 Olympic bid for Johannesburg
  • Jacaranda Carnival – Event Management
  • Emfuleni Local Council – Media, PR & Promotions
  • Universal Church of the Kingdom of God - Media, PR
  • City of Johannesburg
  • Mine Health and Safety Council – Media, PR
  • Trade Union UASA – Media, PR & Adv
  • Legal Aid Board – Media, PR & Adv
  • Dex IT –Media, PR & Adv
  • SABC Road Shows - Promotions
  • SA Derby Equestrian Event - Advertising
  • President Cup Equestrian Event – Media, PR
  • SABC 2 Tube Birthday Bash – Event Management
  • AfriSki Leisure Resort - Marketing

Television & Video Productions


Veza Route Planner
Television Commercial


News Report 1:

with Riaan Cruywagen


News Report 2:

with Riaan Cruywagen

Past Conferences & Events

  • Joburg Jamboree
  • Rand Easter Show - Event Management
  • Jacaranda Carnival
  • SA Derby Equestrian Event
  • President Cup Equestrian Event
  • SABC 2 Tube Birthday Bash

Day to Day

Meetings
Planning
Organising
Implementation
Promotional material
Launches
Interviews
Advertising
Bookings
Press conferences
Photo sessions
Agenda
Contact reports
Ideas
Quotes
Design
Negotiations
Printing
News Releases
   

City of Joburg
www.joburg.org.za

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