Idea
generation
Communication Strategy
Corporate Identity
Sponsorships
News
releases
Media
News conferences
Communication Evaluation
Interview
Training
Publications
Interviews
Market Research
Printing
Success
Stories
Gautrans
- Arrive Alive Campaign
» 3 National stations, 5 regional
radio stations » 15
community radio stations and insert on TV 1,2 &3 » 4
interviews daily on 4 Radio Stations » 10
Pre-recorded 10 second ads, 1 x 30 second ad scripted, recorded
& flighted in 5 days » Arrive
alive song written, produced and recorded in two days. » 100
CD copies distributed to all Gautrans offices » Promo
ads on Township Outdoor Television » Transfer
of skills and development »
R100 000 budget multiplied to a half a million worth
in value
Joburg
City - Reathusa Reminder Campaign » The
allocated budget R391 671.20 » 60
adverts in 15 Community Newspapers » Total
added value R107 217.00*Radio » Kaya
FM - 72 slots were flighted » Community
Radio- 89 slots were flighted » Kaya
FM total added value R103 020 » Community
Radio total added value R110 184 »
Total added value for the entire campaign
R320 421
Advertising
Examples:
Special
Projects: Past & Present
»
Johannesburg Jamboree – Event
Management » Arrive
alive ‘97 – Gautrans – Media
PR & Advertising » Taxi initiative
- Launch & PR » Rand Easter
Show - Event Management » Rand Water
- Videos » Sharpeville
Memorial Site - Media & PR » Johannesburg
City - Rehathusa – Adv & Media PR » Sasol -
Mine Mile and Videos » 2002 Olympic
bid for Johannesburg » Jacaranda
Carnival – Event Management » Emfuleni
Local Council – Media, PR & Promotions » Universal
Church of the Kingdom of God - Media, PR » City of
Johannesburg » Mine Health
and Safety Council – Media, PR » Trade Union
UASA – Media, PR & Adv » Legal Aid
Board – Media, PR & Adv » Dex IT
–Media, PR & Adv »
SABC Road Shows - Promotions » SA Derby
Equestrian Event - Advertising » President
Cup Equestrian Event – Media, PR
» SABC 2 Tube Birthday
Bash – Event Management » AfriSki
Leisure Resort - Marketing
Television
& Video Productions
Veza
Route Planner
Television Commercial
News Report 1:
with Riaan Cruywagen
News Report 2:
with Riaan Cruywagen
Past
Conferences & Events
»
Joburg Jamboree
» Rand Easter Show -
Event Management
» Jacaranda Carnival
» SA Derby Equestrian
Event
» President Cup Equestrian
Event
» SABC 2 Tube Birthday
Bash
Day
to Day
Meetings
Planning
Organising
Implementation
Promotional material
Launches
